

Project_ Company Re Brand
Purpose_
Re brand any company that has a logo that has room for improvement
Concept_
Russian Constructivism done in a modern way for a younger crowd





Running has never been my strong suit. I am slow and most of the times I am out of shape, however with the recent passing of the SF Nike Marathon this last weekend I got to thinking....what a great way to see all the cool buildings, people and attractions in a city than running past them. Ha ha! There can't be a better distraction that the scenery right?
My latest endeavor in school takes me to the Federal Reserve. You know the bank that controls us but is no part of the government...yeah that one. I was given a project to do whatever I feel like and whatever I am most interested in, which is absolutely AWESOME. I have been following Ron Paul and his actions to get the Federal Reserve audited and thought what a better system to get to know than the "system" robbing the United States and the world. So simple enough one might think to dive into right? NOT EXACTLY. The Federal Reserve is a tighly spun web of deciet and profitiering.
It is painfully tacky, to say the least. We all know ikea is the place for particle board furniture, plastic kitchenware, and make your own art, but why cheapen the typeface with the product. I feel like this typeface should start falling apart.