Hiroshima Re Brand

Project_

 

Destination Brand

Purpose_

 

Re brand a destination that's current identity is lack luster

Concept_

Hiroshima just celebrated their 45th anniversary of the Atomic Bombing. 

The region has been through, needless to say....a lot. Through this devastating occurrence they were able to rise from the ashes. Hiroshima is not only a world renown place for peace but they are also a leader in manufacturing and technology. 

Logo was to recognize the past but present an identity that is looking toward the   future. The Origami Dove was created in just that fashion. A nod to the           ancient tradition of paper folding, and a sans serif typeface to distinguish itself 

in the future. 

Photography in all print media was established behind the idea of rich photography that has a simple message.

White Space created for the Poster and Magazine ad was kept to keep the design very clean and modern and allowing the identity to be free and clear in its message. White is a color in Japan that is held with high regard. A white robe is worn the moment a Japanese person is born and it is also the color they are laid to rest in. We come into this world pure and we leave in the same way.